Chief Marketing Officer
Location Impact: USA
THE CHALLENGE
Our client, a rapidly growing Series B fintech startup, required a Vice President of Marketing/Chief Marketing Officer to spearhead its strategy and vision for top-line growth. The company had experienced a remarkable 550% year-over-year revenue growth driven by referrals and organic growth. With plans for significant expansion, the new VP of Marketing needed to build the marketing organization from the ground up, implement scalable processes, and drive demand generation to achieve ambitious revenue targets.
THE STRATEGY
To meet this challenge, we conducted a nationwide search focused on identifying leaders with proven success in scaling startup organizations, particularly those at the critical inflection point of achieving more than $10M ARR revenue. Given the competitive market for top-tier talent, we worked to ensure that our client's value proposition was compelling and clear. Our deep understanding of the founders' vision and personalities was crucial, as they had been the primary salespeople and marketers for the company.
We targeted candidates with extensive experience in demand generation, performance marketing, and building high-performing marketing teams. The ideal candidate needed to be entrepreneurial, revenue-oriented, and capable of operating both strategically and at an execution level. Additionally, the candidate needed to have a proven track record of working closely with sales to align revenue-generating efforts.
INDIVIDUALS CONTACTED ACROSS THE US
POTENTIAL CANDIDATES EVALUATED BY THE SEARCH COMMITTEE
DIFFERENT STATES WHERE CANDIDATES WERE IDENTIFIED
OF PRESENTED CANDIDATES RECEIVED A CLIENT INTERVIEW
THE RESULTS
Our exhaustive search and rigorous evaluation process led us to a candidate with extensive experience in leading marketing efforts for high-growth startups. This individual had successfully transitioned from larger organizations to smaller, fast-paced environments, demonstrating a keen ability to build and scale marketing functions. Their deep expertise in demand generation, coupled with a hands-on approach, made them an ideal fit for our client.
The selected candidate not only possessed the technical skills and strategic vision required but also demonstrated a strong alignment with the company’s culture and values. They were passionate about building a marketing organization from the ground up and driving significant revenue growth. This strategic hire marked a pivotal step in the company’s journey towards achieving its ambitious growth targets.
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