Sofie GlaittliBy ftadmin
As the Marketing and Administrative Coordinator for Silvester & Company, Sofie motivates others through social media to take action and build connections with our brand/clients. While helping us define and execute our marketing strategy, she interacts with the needs of the company in an ever-changing environment keeping her fluid and dynamic through the use of her different skill-sets.
Sofie graduated this Fall from the University of Utah as a double major in Multidisciplinary Design and Psychology. Joining the world of marketing and administration is an excellent opportunity for her to gain skills, experience, and grow as a young professional. Sofie joined the team in 2021, and is excited to be among so many accomplished business women. She is constantly adapting to the fast-paced environment inherent to a small executive search firm and loves the opportunity this role gives her to use her design background in projects and posts. She is excited to grow the influence of the company and learn about the industry and inner workings of Silvester & Co.
Sofie’s career in Marketing started with an internship for Make-A-Wish Foundation which grants wishes to children with life-threatening diseases. Working there was intrinsically rewarding but it is also a way for Sofie to give back to the community in a meaningful, and deeply personal way as she is a cancer survivor herself. Conducting interviews with clients and writing profiles to give to the organization’s donors ensures that the mutually beneficial relationship is continued. Success in this position requires empathy, innovative thinking, working independently, writing/social skills, and a drive to make a difference.
At Silvester & Company, Sofie holds a lead role in driving brand awareness and defining and executing S&C’s marketing strategy. She helps lead social media management, client profile design, marketing document design, copywriting for the company’s insights, social posts and more. Sofie understands that the role requires flexibility, adaptability, and time-sensitive projects and is always up for the challenge! She will also be working in other areas of the company supporting our project and database management.
Outside of work, Sofie loves the outdoors and especially loves going on hikes with her dog Mozzie, a two year old Bernedoodle. When she has the chance, she enjoys woodworking with her elderly neighbor, listening to audiobooks, and painting.